June 15, 2009

• Fresh

  So this morning I made myself some fresh orange juice to go with my breakfast. And as I enjoyed the sweet, delicious goodness I was reminded of just how different it was from store-bought orange juice. So I had a glass of that stuff afterwards, and let me tell you, when directly comparing, it becomes pretty obvious how artificial even the ‘fresh, pure’ orange juice from the green grocer really is.

  
  Those are oranges, all right. No doubt about it.

  So, I googled fresh orange juice, and I found this article! It confirmed my worst suspicions. Apparently, even if labelled as fresh and pure, orange juice from the store is in fact flavoured and perfumed! It has to be, or else it’d be tasteless. No wonder it tastes artificial compared to a glass fresh from my orange peels.

  Store-bought orange juice is apparently “heat processed, watered down, sugared up, doctored by flavour engineers and stored for a year.” This then leads to an inevitable result:  “Juice companies therefore hire flavour and fragrance companies, the
  same ones that make popular perfumes and colognes, to fabricate flavour
  packs to add back to their product to make it taste like orange juice.” No wonder it tastes like crap! I’m drinking sugared eau de toilette! And the worst part is, I didn’t even realise how badly store-bought orange juice tasted until I a) compared it promptly and directly to fresh, and b) found out about these darned artificialities.

  If only juicing the stuff wasn’t so time consuming and wasteful (how many oranges does it take to make a glass of juice?!). Oh well, maybe it’s water for breakfast too…

  • 7:09 pm
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